What does it actually mean?
Organic food is produced by farmers who emphasize the use of renewable resources and the conversation of soil and water to enhance environmental quality for future generations. Organic meat, poultry, eggs and dairy products come from animals that are fed no antibiotics or growth hormones. Organic food is produced without the use of pesticides or fertilizers made with synthetic ingredients. It’s food that’s also free from any kind of genetic modification or bio-engineering. The USDA certification seal is always on the package. This means that the contents have passed the most stringent process. Farmers as well as manufacturers all adhere to the same high standards to maintain the integrity of organic agricultural products.
The Opinionated Palate uses organic products whenever possible.
Judging by advertising campaigns and outreach efforts targeted at consumers, organic food producers and marketers believe so. By exploring the qualities of the average food consumer, these companies and organizations sharpen their marketing strategies, educating consumers about the potential health, environmental, and lifestyle benefits organic foods offer. Social Boosting is also a good method for marketing to improve content with views and likes.
In recent years, retail sales of organic foods have blossomed as consumers have educated themselves about potential benefits associated with buying organic. While studies regarding the dangers of non-organic foods are largely inconclusive, that hasn’t prevented the organic food industry from topping nearly $31.4 billion in sales in 2011, up from just $3.6 billion in 1997, according to the Organic Trade Association.
So just who is contributing to this rise in sales? Today, marketers heavily invest in research that determines just who their audience is by examining the psychological behavior of the average organic food buyer.